UK research done by investment bank and financial services company UBS showed that 66 per cent of female entrepreneurs were asked "preventive" or negative questions. Yet 67 per cent of male entrepreneurs were asked "promotional" questions like "how big is the market?" or "how fast can you grow?"
"I seriously really experienced this last year," de Bievre says. "You are constantly trying to defend your position as opposed to being able to sell your position."
Stories like de Bievre's was why Theresa Gattung was determined to launch a New Zealand branch of SheEO.
NZ Herald, by Jane Phare. Read the full story here.